The Urban Outfitters ads are running inside the Gothamist mobile site. With the end of holiday shopping right around the corner, savvy retailers are looking to take advantage of every possible opportunity to reach potential customers. And what better place to do that than on a popular website like Gothamist? By placing their ads on the Gothamist mobile site, Urban Outfitters is ensuring that they'll be seen by a large number of people who are already in the market for new clothes and accessories.