The Hundreds is a community-based streetwear brand and media platform with an emphasis on People Over Product. The company was founded by Bobby Kim and Ben Shenassafar in 2003, and is headquartered in Los Angeles, California. The Hundreds has built a strong following among the streetwear community through its commitment to quality products and its focus on people over product. In addition to its clothing line, The Hundreds also operates a successful blog and online magazine, which features interviews, stories, and photos from the brand's community of followers.